The Russia dilemma for beauty brands
otakuyassine3@gmail.com Unilever has officially sold its Russian subsidiary to Arnest Group, a Russian manufacturer of perfume,...
brands
In-House or Agency? How Fashion Brands Like Wrangler Are Navigating Campaign Strategies
This week, a look at the benefits of taking a brand campaign in-house. Also, Allbirds’...
Duracell CMO’s lessons for bringing low-interest brands into culture
NEW YORK — Duracell is still a billion-dollar brand, but as personal electronics have evolved...
Are Big Beauty Brands Greenwashing Worse Than Fashion?
Walk into any beauty retailer these days and it’s hard to avoid a barrage of...
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
When he’s not designing clothes for Patta, the 20-year-old Dutch streetwear label he co-founded, or...
Brands Latch Onto Halloween for Creepy Campaigns
It wouldn’t be a proper Halloween without a nightmare-inducing clown, and Six Flags obliges with...
The over 50s are being neglected in marketing: How brands can do better
Boomers may have some reputation building to do, with the internet catchphrase “Ok, boomer” often...
Childhood Doors (Thursday Doors)
My thoughts turnedto my first doors, whereI came from–Ohio–once gone, I doubted if Ishould ever...
Training Readers’ Brains?
It’s time for my grumpy self to make an appearance on the blog. There’s been...