The Ad Council and The Bail Project have joined forces to launch a new PSA campaign aimed at raising awareness about the injustice of cash bail. Featuring NBA legend, entrepreneur and philanthropist Carmelo Anthony; renowned professor, author and media personality Michael Eric Dyson; and actress, model, and activist Leyna Bloom, the PSAs were produced in collaboration with Scheme Engine and director Charles Todd, and are part of a nationwide effort to highlight how the cash bail system creates a two-tiered justice system – one for those with money and another for everyone else.
Shake Shack
Shake Shack doesn’t mess around when it comes to crafting its iconic menu, including the ShackBurger and Chicken Shack. To prove it, the chain has launched “Worth It,” to show guests that it’s worth the hype and the trip, thanks to the brand’s meticulous attention to culinary craft. Created in partnership with ad agency Preacher, the campaign features high-res closeups, mouthwatering slow-motion action shots and a voiceover that swells in and show why Shake Shack’s made-to-order items are well worth the hype.
BLK & Bold
Coffee brand BLK & Bold has made its first commercial with newly announced co-owner, Deion “Coach Prime” Sanders. The spot, “All Rise,” opens with Coach Prime asking, “What is impact? Is it something you do or something you feel?” As we follow powerful scenes of family, friends, and community, Coach Prime delivers his final line: “It’s both.”