By otakuyassine3@gmail.com 
Pizza Pizza
With politics heating up and the world growing increasingly polarized, Pizza Pizza is bringing Canadians together with a new offering that bridges the gap between opposing sides: “Bipartisan Wings.” This new campaign by Zulu unites by bringing Left and Right chicken wings together in one box. It kicks off with a series of separate Left and Right Wings attack spots, all leading up to the uniting big reveal of Bipartisan Wings.
Swiss Miss / Hotel Tango
Some pairings are just meant to be, even if they’ve never been combined before. So when Hotel Tango launched ‘Shmallow—the original toasted marshmallow whiskey—Y&L couldn’t help but wonder: Wouldn’t this go great with cocoa? Thus was born Swiss Miss ‘Shmallow. Y&L worked with both iconic brands to make the collaboration a reality, then helped launch it, designing a label that pairs Hotel Tango’s cat mascot with the Swiss Miss herself. The result is a bottle of toasted marshmallow and cocoa-infused bourbon that looks as good as it tastes.
Seattle Kraken
Hockey fans love the opening season game, and in Seattle, the season home opener for the Kraken is scheduled for 1:30pm on a Tuesday afternoon. The team and agency PB& want fans to play “Hooky for Hockey.” Anchored with a printed “excuse letter” from the team’s mascot Buoy, the effort also includes digital and social, plus an ad in the Seattle Times. A series of influencers are also participating, encouraging their communities to get in on the action.
The Bail Project
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