The kits come with handy step-by-step instructions, an elaborately framed portrait of the Sons of Liberty activist, vials of Boston dirt and Samuel Adams hops, pint glasses, and a beer-can candle.
The recommendation is that consumers pair the whole exercise with seasonal brews such as pumpkin-tinged Jack-O, hot-selling Octoberfest, or Flannel Fest.
Actually bringing forth the ghost of Adams is entirely on consumers, though, as the brand’s disclaimer says the kit comes with “no guarantees or warranties of any kind.” And hands off, children, the game is for 21 and older.
Wanna play a game?
A skeptical friend group doesn’t believe the urban legend that’s making the rounds about mobile game Clash Royale. The way you die in the game is the way you perish in real life? That can’t be true, they say in a chilling long-form ad from David New York.
But they soon find out otherwise. Insert maniacal laughter here.
“A cursed item is a classic horror film trope, so we thought, ‘what if the cursed item was our iconic game?’” said André Toledo, chief creative officer of David New York. “Our partners at Supercell saw the entertainment potential in this and encouraged us to commit to the horror genre.”
“The Royale Curse,” with the tagline “lose if you dare,” comes from director Kelsey Taylor as Clash Royale rolls out a series of updates and Halloween-pegged in-game events.