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October Prime Day is here. To find the best deals in every category, follow all of our Prime Day coverage

Today’s the official beginning of this year’s October Prime Day (the third in a row now). It’s just like July Prime Day with two days’ worth of deals — some bad, some good, and some very good. It’s become an annual tradition for me to find the best fashion deals for the site. As the Strategist’s style writer, I can tell what’s worth checking out and what’s worth ignoring for your wallet’s sake. A good rule of thumb: If a deal’s less than 20 percent, don’t bother.

It’s one of the best times to buy Levi’s jeans, especially. Amazon’s inventory is full of most sizes, and the markdowns rival Levi’s own sales. Calvin Klein underwear and Crocs sandals are always sure bets — already pretty cheap at full price, they’re even cheaper at the moment. Some of the deepest discounts come courtesy of the Shopbop and Zappos sale sections, where you’ll see Dr. Martens boots and Madewell tanks. This past Prime Day, I spent much of my workday window-shopping between them, and I’ll be doing the same this time around again. Below, you’ll find all the best fashion deals from the sale, including a pair of Gap pull-on pants and Havaianas that are a real steal. You should also check out our main Prime Day hub for our deal editor’s definitive list of the best deals across all categories, from toys to household essentials.

Every Prime Day, you can expect to see discounted Levi’s. But if you’re only going to buy one pair, you should get the Wedgies, our longtime favorite jeans. They’re as cheap as they were on Prime Day proper. These Havaianas are another excellent deal — when are you ever going to find good flip-flops in the single-digits? (The answer is never!) And last but not least, if you don’t believe in spending on Sheertex, there are L’eggs tights (as seen in your local drugstore) for less than $5.

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The Wedgies are the jeans you’ve seen all over the Strategist archives and at the top of a few of our “Best in Class” lists …

6f10d0d665b91328508317c7473985714f-lev--.rdeep-vertical.w245 34 Best October Prime Day Fashion Deals 2024

… As are the Ribcages, which we’ve been calling the “Goldilocks of jeans” (for that “deliriously high” waist) since 2019.

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If you’re not yet sold on the barrel leg, the Baggy might be a better bet.

06c6079d6bf19d05b08d00904584393e91-gap-pants.rdeep-vertical.w245 34 Best October Prime Day Fashion Deals 2024

Some comfortable “chinos” — featuring a very stretchy waistband and drawstring ties.

aac72d48c0b1166e703e750a6fc2a8754e-gap--.rdeep-vertical.w245 34 Best October Prime Day Fashion Deals 2024

eb68e73e7ab1c51be76047e305366e3d94-dress.rdeep-vertical.w245 34 Best October Prime Day Fashion Deals 2024

I know the word “easy” gets thrown around a lot when it comes to T-shirt dresses, but this really is the easiest T-shirt dress. (Plus, it comes striped!)

7ccb6d70dc968f48cecc359bad2b7aa624-calvin.rdeep-vertical.w245 34 Best October Prime Day Fashion Deals 2024

Make a matching “My Calvins” set with these not-too-cheeky boyshorts …

84c1b5164784a7abcc7859c28759ac77ab-unlined.rdeep-vertical.w245 34 Best October Prime Day Fashion Deals 2024

… And an unlined, wire-free bralette that you’ll forget you have on.

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This is the platformed, faux-fur-lined version of Docs’ 2976 Chelsea boot (which are so hard-wearing my dad used to wear a pair while packaging pharmaceuticals on a factory floor).

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There was a point in time when you couldn’t go into the New York office without seeing (at least) one staffer in Vejas. They’re still cool years later.

0d724e20577975c8c0a3e31ac50de99637-tinsley.rdeep-vertical.w245 34 Best October Prime Day Fashion Deals 2024

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You won’t be nursing back-of-the-heel blisters while breaking these in.

f6b39c8d7186ed66d34ec30c92972ad481.rsquare.w600 34 Best October Prime Day Fashion Deals 2024

It’s not “adventure sandal” season anymore, but it will be sooner than you think.

16e43345567d1d123e1469d3eca2da0d5c.rsquare.w600 34 Best October Prime Day Fashion Deals 2024

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Or go for the Havaianas with slimmer straps to feel (almost) barefoot.

39b808ecc5f021e5bca6439e2dab180597-leggs.rdeep-vertical.w245 34 Best October Prime Day Fashion Deals 2024

21a0e45eee37a3162a5e375f307ca4e80b-501--.rdeep-vertical.w245 34 Best October Prime Day Fashion Deals 2024

A slim-fit version of the original true-blue jean from 1873.

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The 550s are cut roomier in the thighs than the 501s (especially important for those who don’t skip on a leg day).

bf420e5809f6ad0a4a681511bbc8b4d51f-wrangler.rdeep-vertical.w245 34 Best October Prime Day Fashion Deals 2024

A not-too-yee-haw “Cowboy Cut.”

e9c6e69f3644cd064aa8e86a91c8af2440-lacoste.rdeep-vertical.w245 34 Best October Prime Day Fashion Deals 2024

It’s less obvious than a Ralph Lauren teddy-bear sweater, but equally preppy!

30b463fb809c049ab038f74245239827b3-brooksbrother.rdeep-vertical.w245 34 Best October Prime Day Fashion Deals 2024

For an Industry off-duty look when you’re countryside (or upstate).

83195316c50935f67ce23001962737658b-calvin.rdeep-vertical.w245 34 Best October Prime Day Fashion Deals 2024

0f26652d43c0f7f0443ab9a2ddbf63438e.rsquare.w600 34 Best October Prime Day Fashion Deals 2024

You can put your old beat-up Weejuns to rest.

8cc7eef79860a530103b5528d2e43992c5.rsquare.w600 34 Best October Prime Day Fashion Deals 2024

a14f221adb35ac1c44b8314f27c383ecab.rsquare.w600 34 Best October Prime Day Fashion Deals 2024

d54a7b678f2ee63784568e23429449f451.rsquare.w600 34 Best October Prime Day Fashion Deals 2024

Their first Merrells — to match your own Moabs.

53a6adfd5dee87cde4eec60d509f733a34.rsquare.w600 34 Best October Prime Day Fashion Deals 2024

For the baby who’ll be be running soon enough.

9cb8d470df937a7b1a72a75cf0e02ca700-cardigan.rsquare.w600 34 Best October Prime Day Fashion Deals 2024

2357b67d952332359b34355c6b59d4a0c2.rsquare.w600 34 Best October Prime Day Fashion Deals 2024

I don’t think you’ll find something cuter than this while scrolling through the sale!

d0ef5d42490843c535e8a711cbdc49e805-chino.rdeep-vertical.w245 34 Best October Prime Day Fashion Deals 2024

These are the children of the chinos featured earlier.

9bd38db75ab5a45e761b8621aaecdc756a.rdeep-vertical.w245 34 Best October Prime Day Fashion Deals 2024

Save for future family holiday parties.

The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.



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