BMG – VP, Marketing Operations (US)

Come As You Are.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.

VP, Marketing Operations

Los Angeles, California

As the Vice President of Marketing Operations (MarTech), you will play a pivotal role in building the global infrastructure that supports audience development, CRM, and advertising strategies. This includes designing, sourcing, and partnering with the right external/internal providers to implement tools and systems that drive marketing success. You will also oversee the global advertising team, ensuring seamless coordination and execution of audience engagement campaigns. Your leadership will ensure compliance with global privacy regulations, including GDPR, while driving innovation and operational efficiency across our marketing platforms.

What You’ll Be Doing

• Lead the design and implementation of the global infrastructure for audience technology and CRM. Identify and partner with external vendors to source best-in-class technology solutions that scale globally.
• Develop advanced attribution models and integrate tools that provide granular insights into campaign performance, optimizing customer journeys and maximizing ROI.
• Implement and optimize CRM and audience technology systems, ensuring they are scalable, intuitive, and drive data-driven engagement across global markets.
• Lead the global advertising team, ensuring a forward-thinking approach in digital media strategy, while effectively managing resources to achieve high-impact campaigns.
• Oversee advertising initiatives, ensuring optimal targeting and real-time ad delivery across various digital platforms to drive media efficiency.
• Ensure all data collection and processing adhere to GDPR and other global data privacy regulations, incorporating user consent and data protection protocols seamlessly into operations.
• Build and mentor a high-performing team, empowering them to think creatively and push the boundaries of what’s possible in audience development, CRM, and advertising.
• Continuously evaluate and adopt emerging technologies, such as AI, to enhance audience engagement, personalization, and marketing performance.
• Lead and optimize comprehensive email and SMS marketing campaigns by implementing personalization, segmentation, and automation strategies, while continuously refining performance based on key engagement metrics like open rates and click-through rates.

Must-Haves

• Extensive experience in designing, sourcing, and implementing CRM, audience development, and attribution infrastructure, with a proven track record of selecting and managing external partners.
• Proven experience managing marketing technologies at a global scale, understanding the unique needs of different markets while maintaining a cohesive, centralized system.
• In-depth knowledge of GDPR and global data privacy regulations, ensuring compliance while keeping the user experience seamless and intuitive. The ability to work with business affairs, marketing, sales, and international markets.
• Proficiency in API integration, CRM systems, attribution models, and marketing technology stacks.
• Experience managing audience data capture and advertising platforms.
• Drive media performance by closely monitoring MROI and optimizing CPM across all campaigns, ensuring efficient media spend while maximizing ad reach and effectiveness.
• Ability to develop long-term strategies for audience engagement, CRM, and advertising that focus on driving user-centered innovation and growth.
• Passion for identifying and adopting innovative technologies, ensuring that solutions are both cutting-edge and aligned with business objectives.
• Demonstrated strong leadership abilities with a proven track record of successfully building and scaling teams.
• A positive, solution-oriented attitude and approach to problem-solving, exceptional at fostering collaboration within teams.
• Ability to work closely with creative teams to ensure that campaign messaging and visuals align with the overall marketing strategy and brand identity.

Nice-to-Haves.

• Experience in leveraging AI-based ad solutions to drive personalized, real-time optimizations and enhance campaign effectiveness across digital platforms.
• Experience in mapping customer journeys and touchpoints to better optimize CRM efforts and improve conversion rates.
• Established relationships with key advertising stakeholders and decision-makers within the music and entertainment industries, enabling seamless collaboration and partnership opportunities.

What’s In It For You.

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Access well-being support 24/7 through our Employee Assistance Program.
• Kick off your weekends early with Summer Fridays.
• Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
• Be inspired by our talented artists at our showcases and playbacks.

Pay Range

$145,000 – $175,000 per annum

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.

Are you interested?

Follow the link to apply!

We are an E-Verify employer. For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

BMG – est. 2008 – is the world’s fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world’s Most Innovative Companies by Fast Company, BMG’s pitch is unique – a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG’s 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.

BMG’s fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with. www.bmg.com

Company: BMG Rights Management (US) LLC

Country: United States of America

State/Region: California

City: Los Angeles